Team Sierra, a program of Sierra Club – the nation's largest environmental grassroots nonprofit – was planning their annual City Hikes, an awesome initiative where participants fundraise money to protect our planet, then on the day of the event get to hit the trails in their own neighborhood.
The client needed promotional materials for the City Hike events. There were two cities whose hikes were coming up in September 2021: Los Angeles and Boston. Team Sierra wanted collateral for these events, with the goal of meld together the two competing ideas of cities and hiking. How to design for a hike in a city?
Marketing Collateral
The generic geometric cityscape featured on the t-shirt was created by one of the full-time designers at Sierra Club's creative team – I supplemented with typography. I chose a rough typeface to contrast the sharp edges of the city lines, and aligned the type a way that resembles the ups-and-downs of a mountain range. For the rest of the collateral, I created my own illustrations of Los Angeles and Boston inspired by the generic city graphic.
Rachel was a quick learner in how we work with the campaigns here, and most importantly she turned projects around very quickly with lots of design thought given to each project she worked on. She was equally as good at talking directly with the campaign folks when troubleshooting needed to happen directly with the studio. Hire Rachel for projects big and small."
– Peter Walbridge, Sierra Club